M7 Group and LG Electronics join forces for launching TV app

Amsterdam, 14 September 2018 – M7 Group, one of Europe’s largest Pay-Tv providers, has reached an agreement with leading TV manufacturer LG Electronics to integrate the innovative M7 TV app into LG’s webOS-based TVs. The agreement was announced today at the IBC in Amsterdam.

The M7 TV app enables users of a web-OS based LG TVs to gain seamless access to linear and non-linear TV content in brilliant HD quality through a central user interface and without the need of a set top box. Furthermore, it offers numerous interactive features (e.g. live restart, pause TV, access to media libraries) and digital services (e.g. cloud recording, electronic program guide).

The M7 TV app will be available on all LG’s TVs starting from 2015 (webOS 3.0). In addition to accessing entertainment and digital services on an LG TV, M7 also provides access to these services via an app on mobile devices, enabling a seamless viewing experience when switching between the various screens. The TV app cooperation between M7 and LG will kick off in Germany, where M7 recently launched Diveo as a new TV consumer brand, targeting roughly 18 million satellite TV households, enriching the linear TV offering with a wide range of interactive and multiscreen features. Cooperation in other M7 markets will follow shortly and will include various co-marketing activities.

“We are delighted with the cooperation with such an experienced, innovative and market leading player like LG, recognizing the potential of the integrated M7 smart TV application at this early stage. With the M7 CI+ module integrated in the TV set, LG TV users will benefit from an even wider range of exciting TV viewing functions”, says Hans Troelstra, CEO of M7 Group.